E-commerce relaunch for drink5star.com — focused test, clear budget.
| All-in | Duration | Media | Management | Channels |
|---|---|---|---|---|
| $5,000 | 60 days | $3,800 | $1,200 baked in | TikTok + Campus Geofencing |
No Meta / Instagram · management includes campaign build, daily opts, and SEO/AEO (site + Amazon) · Week 1 smoke test before full flight.
| Brand | Positioning | Go-to-market |
|---|---|---|
| Liquid I.V. | Mass hydration (Unilever) | Retail + Amazon + creators |
| LMNT (Element) | High-sodium performance / keto | DTC + podcasts + athletes |
| Cure | Clean, plant-based, everyday | Wellness retail + first-timers |
| DripDrop | Medical / severe rehydration | Pharmacy + clinical trust |
| Nuun | Active, on-the-go habit | Sport retail + Amazon |
| 5 STAR | Real fruit · plant-based · everyday | DTC + Amazon |
| Media budget | $3,800 | |
| Management | $1,200 baked in | |
| Duration | 60 days | |
| ~Media / day (avg) | ~$63 |
| In management | Campaign mgmt + SEO/AEO | |
| Not included | Meta / Instagram · Spotify |
| Channel | Share | Term spend |
|---|---|---|
| TikTok | 71% | $2,700 |
| Campus Geofencing (Google Display) | 29% | $1,100 |
Why this split: TikTok carries creative learning and demand for the relaunch. Campus geofencing adds local discovery without Meta. No Instagram by design.
Management ($1,200) covers build, daily optimizations (audiences, bids, creative), and SEO/AEO for drink5star.com + Amazon.
$3,800 media over 60 days — smoke test first, then full flight. Protects budget while tracking, creative, and campus lists prove out.
| Phase | Window | TikTok | Campus Geofencing | Phase total |
|---|---|---|---|---|
| Smoke test | Days 1–7 | $400 | $150 | $550 |
| Main flight | Days 8–60 | $2,300 | $950 | $3,250 |
| Term total | 60 days | $2,700 | $1,100 | $3,800 |
Validate TikTok pixel / events, creative hooks, and campus geo delivery on a controlled ~$79/day. Kill weak creative early; confirm campus list before scaling geo.
Shift weight to winning TikTok angles (~$43/day TikTok, ~$18/day geo). Daily opts on audiences, bids, and creative. SEO/AEO runs in parallel from Week 1.